Development history of massage chair industry

In 1954, the founder of Fuji Massage Chair in Japan made the first massage chair to be placed in the changing rooms of public bathhouses. As more and more manufacturers launched their own massage chairs, massage chairs became popular all over Japan. Later, the popularity of massage chairs began to collapse at home, and the number of public baths gradually shrank. Massage chair manufacturers targeted at the household market, and the massage chair industry in Japan began to boom. In the 1980s, Japanese brand massage chairs began to expand into Southeast Asia:

The popularity of overtime work promoted the development of Korean massage culture, but in the early days of the industry, the Korean massage chair market was dominated by Japanese brand Panasonic. With the understanding of the local market, BODYFRIEND, a local massage chair brand in South Korea, gradually began to occupy the local market, becoming a brand with a market share of 65% in South Korea.

According to the "In-depth Development Analysis and Investment Prospect Research Report of China Massage Chair Industry (2022-2029)" released by Guanyanreport.com, the massage chair industry in China is in the initial stage of imitation, mainly OEM production. Since the 21st century, with the maturation of technology, Chinese massage chair enterprises began to develop massage chair's own brand, to achieve the leap from OEM to OBM.